PCM 300 Professional Blog_Rosa

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Location: Milwaukee, WI, United States

Monday, February 22, 2010

It's my perrogative

I had no idea resume writing was such a craft. I have always used a Word template or created my own quickie design in a few minutes. So far, my old standby has served me well. However, now I'm being told it's not "professional" enough. The same comment was made about my LinkedIn profile photo and my business card. Ugh...professional...that word makes the hairs on the back of my neck bristle. I happen to like roses and the color pink! But, I digress...

My vision of professionalism is totally related to the type of profession a person is in. If I spot a plumber's crack while he's fixing pipes at my house, that's not unprofessional-it's part of his uniform. If a daycare teacher greets me in a spit-up stained smock and a smile, I just smile back and hope it wasn't my kid who puked on her. If I see a banker/stockbroker/customer service rep/(insert any other stuffy job here) scratching the back of her leg with her toe on the elevator, I pity the fool who decided boring suits and itchy stockings are symbols for corporate America.

I am a woman. I am an artist. I see the world in the color. I am a writer. I am a creator. I go against the grain. Some say, "Why?" I say, "Why not?" My footsteps are on the road less traveled. I will write books. I will start my own publishing company. I will have pink letterhead with roses on it. It will be professional. And you will love it.

Sunday, January 31, 2010

It's about that time...

A few days ago, I received a surprise in the mail. It was my application for graduation! Even though I knew it was coming, the finality hit me square in the gut. I was numb yet filled with emotion. A tingling sensation began in my toes and worked its way up to my scalp. Even my hair follicles were quivering with excitement.

In May of 2010, I will be completing my journey at Alverno College. It's going to be a bitter-sweet transition for me. On the one hand, I will be homework free (at least until graduate school). On the other hand, I will be leaving the Alverno umbrella and stepping out into the "real world" where the current economic forecast is cloudy with a chance of falling on my face.

Yet, whatever the weather, I am moving towards graduation at full tilt. I made a promise to myself to make this semester count, go out with a bang, show up, stop procrastinating and so on and so forth. I am down to the last two core classes of my Professional Communication major: Communication Theory and Research and a Professional Practice Seminar, where I will learn to write a targeted resume and cover letter and create and conduct a showing of my professional portfolio.

To complete the requirements of my elective studies minor, I am taking: Advanced Photocommunications, where I will be working on a social justice project, Media Management and Production, where I will produce my own radio show for AIFR (Alverno Inferno Free Radio), and Women in Leadership, where I will write my leadership story and action plan.

I am also working on building a professional network using LinkedIn.

In the words of one of my professors, "College students are puppies and graduates are strays." If that's the case, I better get adopted by May 15th or I'll be pitching a tent in the Alverno courtyard...

Friday, May 15, 2009

Digital Portfolio

You can see samples of my photography at http://photobucket.com/Rosa-digiportfolio.

Wednesday, May 6, 2009

Advertisement for J. Peterman Magazine

Disclaimer: This is a fictitious ad I wrote strictly for my Advanced Writing class in the style of the advertisements in the J. Peterman magazine.

The Essential Carrie Bradshaw’s


She walked with determination on that gusty day. The force of the wind caused the fragile woman to cling to her companions as they combed the streets for an idle taxi-cab. When she caught my eye peeking from the shadowy doorway just outside of the coffee shop, a coy smile played on her lips and her eyes twinkled like a naughty child with a secret. I was taken aback by her brazen wink as the sound of her laughter washed over me. Even with the whimsical cap pulled down low on her brow, I knew her instantly. Her expression neither confirmed nor denied my discovery; she merely acknowledged me with the briefest of nods before her girlfriends hustled her into the cab. I just stared dumbly after her, sipping my latte and watching her scarf trail behind; flapping out the window above the New York City streets as the cab whisked her away. I couldn’t wait to get home and tell my girls how I had nearly met Sarah Jessica Parker. Of course, I didn’t tell my wife how much lovelier she is in person though…



100% Lamb’s Wool Hat and Scarf Couple-$75.00

Tuesday, May 5, 2009

Professional Mission Statement - May 2009

Mission statement


As a professional communicator with a passion for creative writing, I am committed to:


  • Using my wit, humor and imagination to create unique, physical dwellings for the words inside my head;
  • Using the art of storytelling to write fiction that is fresh and entertaining;
  • Creating characters that are vivid, spirited and multi-dimensional;
  • Earning a comfortable living for me and my family by doing something I love and enjoy.

Self-evaluation

In addition to writing fiction, I am also a fan of blogging. For an Advanced Writing class this spring, I started a professional blog chronicling my development as a communicator throughout the semester. We were asked to post our assignments as well. One piece that I am particularly proud of is a fictitious advertisement I created for J. Peterman magazine. My instructor actually read it aloud in class. Hearing it read with her dramatic flair was just as delicious as when I read it to myself after writing it. I could feel how good it was. Another piece I love is a proposal I wrote to my siblings regarding the start of a new Mother’s Day tradition. I presented it to them and was pleased when they accepted it. The changes will be instituted starting this year.

Another field of communication I have always been interested in is Journalism. I was able to try my hand at it this semester as well. The hard news assignment presented a new challenge for me, and I enjoyed learning the Inverted Pyramid technique. The feature story assignment was more my style. As a play off of my hard news article, which was about Dr. Seuss’s birthday celebration, I wrote about some online resources families could utilize related to reading and Dr. Seuss. My story was informative and entertaining, complete with quotes from some of my favorite Seuss books and my own attempt at the rhyme and rhythm that makes these books so popular even after all these years.

Although writing is obviously my first choice for a career in professional communication, this past semester I was able to entertain another passion of mine which I plan to continue to pursue: Digital Photography. To me, photography is storytelling without words. It was a challenge to switch my focus to nonverbal, but I am so proud of what I accomplished. There were a number of shots in my final portfolio that received high praise from my instructor and my classmates. My favorite subjects to shoot are people, specifically children, especially my own, but I also enjoyed shooting the inside of a chapel for my Architecture piece. One photo came out so well I have challenged myself to create a portfolio consisting solely of church interiors.

Combining images and text is another area where I am seeing progress. As a young girl, I always imagined myself as an author and illustrator of children’s books. However, my artistic skills have advanced beyond crayons and markers to using desktop publishing software such as Adobe InDesign. I have learned to make brochures, flyers and newsletters. I am also learning the IMovie software and had the opportunity to make a short video which incorporated live and still images, text and music. It was a poetic piece based on my four-year-old daughter and was an attempt to really capture her personality and bring it to the big screen. I received a certificate from my instructor Sherry Wulff that read, “Your video production stands out for delightful “capture” of a beautiful spirit.” I am especially proud of this piece and am currently filling orders from family and friends who want a copy.

Supporting information


I have used my communication skills quite a bit outside of the classroom lately. My children attend an MPS school, and I find it is often easier to communicate in writing when I have something to say because the teachers are often too busy during the day to take phone calls. I recently sent in a letter to my son’s teacher regarding a new medication he would be starting. A few days later when I stopped by the office to drop off something for my son, the vice principal pulled me into her office not only to compliment my writing skills but to offer me a job for a research project which was coming up. Apparently, my son’s teacher was so impressed with the quality of the piece that he shared it with the vice principal, and the rest is history. I am also using my skills to help my children express themselves in a way that is constructive and improves their self-esteem by making a family art gallery in our kitchen. Now when we have company over for dinner, the kids can participate too by showing off their work and talking about what’s going on in each picture, which also helps developing reading skills.

Even though my ultimate goal in life is to be a successful author of fiction, I am amazed at how versatile my communication skills have become. I know that it could be years before I even get one book published, so it’s good to have several back-up plans in place to keep the income and my creative juices flowing until the real payday comes. I have been so inspired all semester by my instructors and classmates alike. I feel blessed to have been in class with such talented individuals, and I am proud of the work we all have submitted. Seeing their progress has only pushed me harder to do my best and give my all as I throw myself 100% into each new task. As summertime approaches, I am happy with what I’ve accomplished so far and excited to see what’s up next for me as I begin my search for employment and continue to work on my own personal projects.


Thursday, April 30, 2009

Proposal

A proposal for a new mother’s day tradition


For Rebecca, Winston and Regina Walker
My Siblings



By
Rosaida Walker
Eldest Sibling


April 22, 2009


Dear Rebecca, Winston and Regina,
In response to the economic crisis in the world, which is wreaking havoc on our family, I feel we need to get more creative with the holidays in order to ensure we still enjoy ourselves, cherish our time together and make sure no one feels short-changed. To kick off this new leaf, I am writing to propose we start a new tradition for Mother’s Day.
We all know what an amazing woman our mother is. She has kicked cancer twice. She has worked hard to put us all through private school. She has given us her time, her love, her advice and her trust. However, our current tradition doesn’t seem to measure up to what she really deserves.
I understand how hard it is to do something really spectacular on our own. Two of us are unemployed. Becca is saving up for another mission trip, and Winston is trying to pay off his college. Enclosed is my proposal which will not only save us money but will also honor an extraordinary woman. Look it over and feel free to contact me with questions, comments or concerns.
Love,
Rosa Walker
Your big sis


Abstract
Our current Mother’s Day tradition consists of taking mom out to eat at The Golden Corral or some other all-you-can-eat restaurant after church. Afterwards we usually present mom with several small, inexpensive gifts and she smiles politely, insisting “It’s the thought that counts.” At the time, it seems we have done what we could, but I believe we can do something different that would leave us feeling more fulfilled and put a megawatt smile on mom’s face. Instead of the normal dine and dash, I think we should complete one of the projects on mom’s to-do list for the house. This new tradition will not cost any extra money and, if implemented, can start Mother’s Day 2009.
Scope and Sequence
This proposal will provide background information on our family and financial situation, outline the problem, and propose a reasonable solution. It will also include the benefits of accepting the proposal and a summary of all new information.
Background
Willis and Raquel Walker married in November of 1979. They brought four beautiful children into the world: Rosaida (28), Rebecca (27), Winston (19) and Regina (16). Willis Walker had only an 8th grade education at the time of the marriage after being forced to drop out and get a job to support his mother and younger siblings after his father passed away. He later got his G.E.D. and has worked at Rockwell Automation (Allen Bradley) for over 15 years. Raquel Walker was a high school graduate at the time of the marriage and originally went to school to be a nurse. She began working at Northwestern Mutual Life in 1984 and is now getting ready to celebrate 25 years with the company.
Willis and Raquel sacrificed to buy a home in a good neighborhood and put their children through a K-12 Christian school in Oak Creek to ensure a superior education and a safe, nurturing environment for them to grow and learn. I am the oldest child. I am a junior at Alverno College and mother to Willis and Raquel’s three grandchildren, Aiyanna (8), Adrian (7) and Leilani (4). I am unemployed after being laid off from my last full-time job in September of 2008. Rebecca, the first middle child, works as a receptionist for the Alzheimer’s Association and is preparing to go on her third mission trip to Ghana, Africa and a trip to Japan as well. Winston, the only boy, a bartender/server at Applebee’s, is working his way up to a manager position. He attended UWM for one semester, but decided traditional college is not for him. Regina, the baby, will graduate high school in June, 2009 and has never had a job outside the home.

Statement of the Problem
Even though we love our mother very much and would like to give her a generous token of our appreciation, all of us children are working with some very limited resources. As you know, I receive no child support for any of my children. The assistance I receive from the state and unemployment compensation is not nearly enough to cover my bills, let alone all the things three growing children need. As the oldest, I should be the one setting the bar high. But going to school full-time and being a full-time single mom doesn’t leave much time for working a full-time job during the semester.
Winston can relate to this. He felt the exhaustion and stress his first semester at UWM. Being the only working sibling living at home, he also feels the added pressure to help mom and dad with their mortgage and other bills, as well as paying off his school and his fiancée’s engagement ring.
Becca can relate to all the many demands on her paycheck. There’s rent, utilities, food, gas, tithes and insurance to start. Then there are the non-profits she supports both financially and by volunteering, including her church’s choir and youth group and her annual mission trip to Africa.
Regina, like all of us, has not been allowed to work because our parents want her to concentrate on her studies. Their efforts have not been in vain. Evidence of this will be seen on June 5th, 2009, when she graduates from high school a year early.
Given our financial status, our Mother’s Day celebrations are usually thrown-together last minute with whatever funds we can scrape out of our piggy banks, couch cushions or automobile cup holders. The result is us putting off gift-time as long as we can and each of us holding our breath and hoping someone else got her a crappier gift. I feel this is awkward and cheapens her big day. With all that she’s done with us, I think we can make a little more effort to spend one day doing something really special for her.
Proposed Action
I propose that instead of spending money for all of us to eat at a restaurant, we roll up our sleeves and cook mom a fantastic meal. Furthermore, knowing how hard mom and dad fought to keep their house when they were facing bankruptcy, I propose that our gift to mom should be to complete one of her projects around the house. Whether it is painting, planting a garden, cleaning the basement; any project she may choose, we will do it.
Budget
Here is a list of possible projects and the costs related to completing them.
1.) Organize closet in grandkids’ room and paint it.
Dad has paintbrushes, painter’s tape, newspapers and anything else we would need.
2.) Planting a Garden (Weather permitting)
Virtually free. Mom has all the equipment and the seeds. She just hasn’t had the time or energy to do it herself.
3.) Cleaning out the storage room in the basement
· Sterilite 73-Quart Storage Bin in White, Set of 4- $28.00
http://www.walmart.com/catalog/product.do?product_id=8282896
· Avery® White Removable Labels, 4" x 2", Pack Of 100- $5.29
http://www.officedepot.com/a/products/112755/Avery-White-Removable-Labels-4-x/
Again, this one is not an expensive project. However, it would require us to decide between
parting with some things we have stored there by donating them or carting them off to our own houses when we are done. Also we may need to replace some of the cardboard boxes with plastic totes. She has done this already with things like photo albums and important documents, but a few more wouldn’t hurt since the basement floods at least once a year.

Benefits
The cost for 6 adults and 3 children to eat at The Golden Corral is approximately $90.00. That’s about how much I spend on groceries for my whole family for the week. If you add in our usual $20 gifts, we spend about $170.00 each year. For about $40.00, I can purchase all we need for a succulent, filling lunch for all of us. Restaurants are often crowded on Mother’s Day. The children tend to get restless and irritable when waiting in the long line to be seated. This way we will avoid the crowds and everyone will be comfortable and happy. And of course, there’s the opportunity to help fulfill a dream from mom’s wish list and to parade family member’s by our handiwork during other family functions held at our childhood home. It’s a win-win situation.
Summary
Mom has always been there for us when we needed her most. Now that we are all adults, it’s time to start leaning more on each other and less on her. The time has come to give back to the woman who gave us life. This country’s economical crisis has affected us all, but by being creative and working together, we can still do nice things to create beautiful memories for the people we love. That’s what this proposal will help us do.

Thursday, April 2, 2009

Feature Story

“The sun did not shine. It was too wet to play. So we sat in the house all that cold, cold, wet day.” (Seuss, 1957) Dr. Seuss’s Birthday Celebration is done. But amusement abounds if you can find fun. It’s spring but there’s snow. Cabin fever’s set in. But there’s much to do indoors for parents and kids. Take a trip to www.seussville.com to melt winter blues. Try it out. Others have and they liked it too.

The vibrant website is a portal to Dr. Seuss’s vivid imagination. The bright colors, animation and whimsical melody being played give a carnival feel. There is a “playground” full of free online games and print-and-plays based on popular Dr. Seuss books, including a recipe for Green Eggs and Ham. Parents and kids alike can enjoy the detailed biography of the evolution of Theodor Seuss Geisel, illustrator, environmental activist and son of a baker, into an award winning children’s author. The Events section of the site offers a way to stay on top of events inspired by Dr. Seuss. The next scheduled event is an Earth Day Celebration on April 22nd inspired by his environmentally conscious book The Lorax. “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” (Seuss, 1971) And last but not least, there’s an online catalog to shop for merchandise featuring The Cat and the Hat and friends.

Younger children may enjoy a visit to www.bookpals.net/storyline. This site is sponsored by the Screen Actors’ Guild (SAG) Foundation and streams video of celebrities from film and television reading books to promote literacy. A few big names involved with the program include Melissa Gilbert (Little House on the Prairie and SAG president), Elijah Woods (Lord of the Rings), Camryn Manheim (The Practice), Sean Astin (The Lord of the Rings and Goonies) and former vice president Al Gore. Children can read along with the captions at the bottom or simply sit back and enjoy the ride.

Need more ideas? The National Education Association (NEA) at www.nea.org is another resource for parents, and educators, to find activities and monthly event calendars marked with national literacy events.

Days to observe in April include:

· April 2nd- International Children’s book day
· April 12th- National Drop Everything and Read day
· April 12th-18th- National Library week
· April 30th- El Día de los Níños/El Día de los Libros (Children’s Book day)

Winter is stubborn. It will not go. At first spring brought rain and then again snow. But remember the fun found in the pages of books. Or, if you’re online, give these websites a look. Winter’s almost gone. Winter’s almost done. Next year will bring another one. “From there to here, from here to there, funny things are everywhere.” (Seuss, 1960)